back to welcome
portfolio about xiphos digital art

My philosophy is not so much a process but a way of thinking. So many things around us affect design and the way we perceive it though we may be unconscious of their influence; signs along the highway, a sunset, a package of cereal in the grocery store, commercials on T.V., movies, and more. All these influences combined as they change thoughout time change how design is created.

That said, though we are influenced by everything around us, I don't like to glorify how that makes any design 'special.' Creating design that pleases clients and communicates effectively to their customers is what is special, you know--it does its job, what it's supposed to do, oh, and looks good too.