GlyMed 35th Anniversary Campaign 2026
In March 2026, it is GlyMed's 35th anniversary. This campaign began as a rough sketch conceptualization in a notebook, and while a cake with candles may be on the side of being cliché, it still fit well as it is a big celebration. To get an idea of what this might look like, I took a couple of our images where a model was shot with a treatment table and products blurred in the background then used an AI model, Automatic1111 running locally, to generate a cake with candles shaped specifically with the number 35 into the image. The final composited image concept was approved by management, and production began.
Utilizing the talents of my team, our senior designer took photos to match the concept with my creative direction, and I directed other designers to create the email, social media, and trade show graphics in English and Spanish based off the first main image which was used for the cover of Dermascope magazine, published in January 2026 as a lead-in for the sale and celebration to come in March.
