Responsible for project management, brand strategy and direction, marketing direction, creative direction of design, production, photography, video, promotional campaign strategy and development, content marketing, Web CMS (Contentful) and SEO, UX/UI support with HTML coding.
• Refined initial rough revitalized brand design of the corporate ID and created consistent print collateral, packaging for 601 SKUs, and digital media visual design systems to launch within a 10-month period.
• Mentor a team of designers, a copywriter, two social media specialists, and a videographer to establish a progressive creative environment, and review and provide creative direction, feedback, brand consistency to all projects. Created and revised processes which increased speed and productivity by 20%.
• Refined initial rough revitalized brand design of the corporate ID and created consistent print collateral, packaging for 601 SKUs, and digital media visual design systems to launch within a 10-month period.
• Mentor a team of designers, a copywriter, two social media specialists, and a videographer to establish a progressive creative environment, and review and provide creative direction, feedback, brand consistency to all projects. Created and revised processes which increased speed and productivity by 20%.
Credit to our team for graphic design, photography, and video shared by Jessica Diana Rubio, Aleks Wallin, Rose Lofthouse, Shae Densley, Tony Kemp, and copywriting by CreelaBelle Howard and Tony Kemp.
